Marketwave Web Analytics Software

Why Marketwave HitList?
Why Web Analytics? HitList is the award-winning Web analytics solution that enables growing organizations to eliminate Web data silos by capturing comprehensive, accurate online data, easily integrating it with corporate-wide data and transforming it into profitable decisions.
 HitList combines intuitive, browser-based reporting and dashboards for business managers with optimal flexibility and efficiency for IT, HitList offers the best of both worlds in one cost-effective package.
 
HitList will arm us with the insight critical to making informed, intelligent business decisions that quickly meets our advertisers' needs and is key to Cheapflights.com's success.
— David Soskin, CEO, Cheapflights.com

 

 

Dashboards:
HitList includes customizable, live dashboards that distill business-critical metrics from inconsequential ones, providing the "reality check" vital to fine-tuning day-to-day tactics to help meet your organization's Web channel objectives. Unlike other dashboards, 's dashboards allow you to chart progress toward goals and compare actuals to targets. 's role-based dashboards also provide the ability to create an unlimited number of dashboards tailored to specific objectives, individuals or groups. Dashboards can also be expanded beyond functional groups for public viewing or kept private, viewable only by the individual who created it. In addition, unlike static dashboards that only provide summary information, dashboards can be linked to more detailed reports, allowing users to further investigate underlying trends.

Analysis & Reporting:
HitList includes pre-packaged reports, ad hoc reporting, and domain-specific analyses to uncover the root cause of Web channel issues. With a library of more than 100 pre-packaged reports covering the specific needs of sales, marketing and service stakeholders, HitList allows you to leverage the experience of more than 100 deployments with enough flexibility to address the unique needs of your own organization. Ad hoc reporting provides nearly limitless options to power users, supporting fast and intuitive access to detailed operational data. Linked reports allow you to connect relevant data across multiple reports.

Modeling & Integration:
To help ensure that your online operations support your overall strategy, HitList offers the widest array of methods for collecting and modeling Web data — including Web server plug-ins, log files, client-side tagging, and 's unique network collector that easily integrates online data with offline information.

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