Marketwave Web Analytics Software

Useful Links and external resources:

 Web Sites

Books

 

The Web Analytics Association -

Uniting and fostering the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

 

Web Analytics: An Hour a Day

by Avinash Kaushik 

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy.                                        

 

Yahoo Web Analytics Group -

 The best forum for discussing all things Web Analytic.

  

Actionable Web Analytics: Using Data to Make Smart Business Decisions

by  Jason Burby, Shane Atchison, & Jim Sterne

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business.

eConsultancy Web Analytics

 E-consultancy's web analytics channel will help inform you on best practice in this area. Check out the latest reports, events and training on web analytics.

 

 

Key Performance Indicators: Developing, Implementing, and Using Winning KPIs

by David Parmenter 

Key Performance Indicators (KPI) distills the balanced scorecard process into twelve logical steps

 

Web Analytics Demystified -

 The web site of Erit T Peterson and Web Analytics Demystified Consulting.

  

Web Analytics Demystified:

by Eric Peterson 

A Marketer's Guide to Understanding How Your Web Site Affects Your Business