| Why Web Analytics? |
 Increase revenues and decrease costs - your key objectives haven't changed, but the volume of information you have to make smarter decisions has increased significantly. With every click of the mouse, your web site visitors indicate their interests, preferences and frustrations.Your web site is a rich source of information about your prospects and customers. Your capability to measure, analyze and ultimately capitalize on that information is a key part of your competitive advantage.
The first level of web analytics is web traffic analysis - the monitoring of pages or objects viewed by an end user. This information should be stored in a database so that different types of reports can be run as the questions change.
As web usage becomes more sophisticated and the need for Return Of Investment (ROI) justification turns critical, web traffic analysis is becoming a science. Now there is a need to obtain real figures that are auditable and can be used to form business plans.
This is not just about how many purchases are made on the site or even how many visits are made to a site before a sale.
Successful ROI analysis of your web site can only achieved if you can answer questions such as :-
This type of information can only be achieved if you join the web traffic analysis data with the application server data, the customer, sales and marketing data. Then you are able to answer questions such as:
An advanced web metrics solutions can:
|