-
Web Analytics Association Announces New Board Member
Wakefield, MA ? August 19, 2008 ? The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the election of Dennis R. Mortensen, director of data insights at Yahoo!, to its Board of Directors. Dennis will serve through May, 2010. The WAA Board includes individuals from across the U.S., Canada and Europe, and it reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession.
WAA Chairman Jim Sterne said, ?Dennis Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is a thought leader in web analytics and online marketing, and we are delighted to have him on board. I know that he will be a tremendous asset to the Board as we work, lead and support the online marketing analytics profession in the years ahead.?
?I believe the WAA is in a position to become a much larger and more prominent voice in the industry on such items as privacy, standards, member qualification and certifications,? Dennis Mortensen noted. ?I look forward to working with Jim and fellow Board members to move these issues forward.?
About the Web Analytics Association
Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise.
In addition to serving as a forum for members to discuss a wide range of issues related to the web analytics profession, the association works to build and elevate the profession through advocacy and education, and serves as the industry?s unbiased reference for standards and practices.
For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org
WAA Media Contact:
Carla Vicens, blast! PR
(919) 833-9975 x10
###
-
Money, Jobs and Opportunity Survey Results from the Web Analytics Association
Wakefield, MA ? August 13, 2008 ? The Web Analytics Association (WAA) will discuss the results of its 2008 Job Profile and Compensation Survey via a series of events, beginning with a webcast on August 14, 2008, and followed by a series of regional meetings, held in Vancouver on August 20, Boston on September 18 and Chicago on September 24.
The 2008 Job Profile and Compensation Survey is designed to provide Web analytics professionals with a view of the salaries and benefits benchmarked from several jobs within the field, and insight into the general roles and responsibilities of today?s Web analysts. The survey was completed by current and former WAA members and website registrants over the course of three weeks in March. Participants rated 16 tasks for which they are accountable, which were ultimately narrowed down to the top ten across all respondent demographics.
The webcast and regional meetings will feature panel sessions addressing compensation and opportunities for Web analysts and highlighting the most prevalent job roles and responsibilities of Web analytics professionals in the field today. Each event will feature the data and insight from the survey to drive an interactive discussion including the increase in compensation from 2007 to 2008 in terms of years of experience, region, company size and importance of Web analytics within an organization.
To learn more or register for events related to the 2008 Job Profile and Compensation Survey, please visit: www.webanalyticsassociation.org.
Results of the survey will also be available on the WAA website to WAA members.
About the Web Analytics Association
The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.
WAA Media Contact:
Carla Vicens, blast! PR
(919) 833-9975 x10
###
-
Leading Marketers Announce Three Days of Seminars on Copywriting, Website Optimization, and Mobile Web Marketing, This June in New York City
NEW YORK, NY, May 15, 2008 - FutureNow, Inc. (FUTR.OB) and IMC (Internet Marketing Conference) will offer three seminar-style training events for professionals involved in the planning, execution and optimization of new media campaigns. The events will take place over three days, from June 2nd through June 4th, in New York City. The first event, FutureNows popular Persuasive Online Copywriting seminar, takes place on Monday, June 2. Participants will learn how to write for different customer segments, format for maximum readability, ensure that sales and marketing copy is easy to find via search engines, and write in a voice and tone that persuades visitors to take action. On Tuesday, June 3, FutureNows Call to Action seminar, led by Bryan Eisenberg, best-selling author and co-founder of FutureNow, is based on Eisenbergs bestselling book, Call to Action: Secret Formulas to Improve Online Results. This seminar is a crash course on the synergies between web analytics, web design,...
-
Nedstat and GX join forces
Over the past few years GX and Nedstat have worked together to deliver website implementations for various customers such as Schiphol Group, SBS Broadcasting, Nationale Nederlanden, Ajax and Radio 538. During this time both company?s noticed a rising demand for a generic solution that both new and existing customers could profit from. The introduction of open API?s in the Sitestat platform and the GX WebManager 9 has allowed for a close integration based on open standards. GX WebManager 9 offers a component-based architecture, enabling it to add and instantly use components on a website. Therefore, installation and configuration of the solution is very easy.
The integrated solution consists of a WebManager Component Bundle (WCB) that makes it possible to show Nedstat?s Sitestat application on a website that is developed in the GX WebManager. The component also has several complementary tools to configure the integration between GX WebManager and Sitestat.
The following data are now instantly measurable:
- All pages and other content items
- Click-outs that register what documents have been downloaded and what external links have been clicked on
- Loading time of pages
- All standard Sitestat characteristics regarding visitors (IP-address, location, browser, OS)
You can download the GX Sitestat WCB for free at www.wcmexchange.com, the GX online marketplace for WebManager Component Bundles.
-
Web Analytics Association Announces New Board Of Directors
San Francisco, CA ? May 5, 2008 ? The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the newly elected directors for 2008-2009. Comprised of individuals from across the US, Canada and Europe, the Board reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession. WAA Chairman Jim Sterne said, The WAA is growing and maturing, and this new Board is a wonderful mix of talent and geography. The cumulative experience of these people is exceeded only by their cumulative IQ. We have a great team for tackling our objectives for the coming year. The following members will serve the Board for the coming year: Vicky Brock, Highland Business Research, Inverness Highlands, Scotland June Dershewitz, Semphonic, San Francisco, CA Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada Avinash Kaushik, Author, Analytics Evangelist - Google, Mountain View, CA ...
-
Web Analytics Association Announces Base Camp Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco
SAN FRANCISCO, CA ? April 29, 2008 ? The Web Analytics Association is pleased to announce the details of their one-day Base Camp to take place before the eMetrics Marketing Optimization Summit in San Francisco on May 4th. The three-course workshops run simultaneously, educating newcomers, practitioners and veterans in the field of web analytics. Attendees can choose the seminar that best suits their needs: Introduction to Web Analytics, Online Marketing Campaign Measurement or Web Analytics for Site Optimization. The Introduction to Web Analytics is ideal for attendees looking to get grounded in the basics of web analytics ? the history of web metrics, where to start, how to measure navigational changes, search term trends, on-site traffic analysis and more. Attendees will walk away fluent in web metrics terminology, able to discuss web analytics within their specific business culture. For the more experienced web analyst responsible for driving traffic, online advertising, search...
-
NEDSTAT INTRODUCES MOBILE ANALYTICS
Sitestat users can see exactly what content consumers using mobile devices look at, if they convert and which mobile devices convert best. The new reports work for both mobile and normal sites and measure all mobile devices including those that don?t support Javascript.
Michiel Berger, Chief Innovations at Nedstat: ?Now that mobile devices are becoming more advanced, people will become used to accessing web content on the go. Website owners need to know if and how mobile users access their site. How is their experience? Does the page fit on the screen, are all pages visited? When this is right they can think about their online offering; how can the content and navigation be optimised for mobile visitors, and can they even develop new true mobile services. We allow our Sitestat customers to take the first step towards the mobile web by showing them what is happening, on their site, today.?
Piet Middelkoop, internet consultant at Dutch Railway (NS), has been testing the new reports: "Our customers want access to our online schedules and other information while travelling. Flat fee mobile internet subscriptions and web-enabled telephones have made this possible for a bigger audience. Since working closely together with Nedstat, we have seen clear trends in mobile brands and types being used to visit our mobile site. We are very enthusiastic about insights like this because it helps us target and optimise our mobile offering in a very effective way."
The new mobile analytics reports are available to all Sitestat users at no extra cost as of today.
Further details and screenshots of the new mobile analytics reports can be found at blog.sitestat.com.
-
The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards
WASHINGTON, DC-- April 21, 2008 -- Today the Web Analytics Association (WAA) and the Interactive Advertising Bureau (IAB) announced their intention to work more closely together to increase consistency and clarity around Web metrics standards. Both organizations have independently made strides toward the standardization of terms commonly used in the advertising and analytics fields. The purpose of the new partnership is to better communicate the goals of metrics standards to the two organizations respective memberships and target audiences, as well as to better convey the goals of each organization and the subtle differences that may occur among metrics standards. The WAA and the IAB have historically had different goals for metrics standardization. The WAAs mission is to foster the growth and evolution of the Web analytics industry by encouraging that the name and definition of each metric is consistent across vendors. This reduces confusion for analytics professionals who are...
-
New Certificate in Web Intelligence Addresses Global Need for Education in Web Analytics and Online Marketing Optimization
IRVINE, CA ? April 3, 2008 ? Today the University of California, Irvine Extension, along with the Web Analytics Association (WAA) and the University of British Columbia (UBC) Continuing Studies announced outstanding momentum and student response for its Certificate in Web Intelligence program. Released in Q4 2007, the online program offers students a comprehensive set of Web marketing, Web analytics, online marketing optimization and online marketing analytics skills. I strongly recommend the Certificate in Web Intelligence, commented one student. I am currently taking a few courses for this certificate, and it has helped me develop a deeper understanding of how web intelligence is an integral part of presenting actionable data to our companies. In a recent 2008 outlook survey from the WAA, roughly 50 percent of respondents indicated they will invest in training, 38 percent in consulting and 36 percent in staffing in 2008. The survey results suggest that while the right marketing...
-
Web Analytics Association Invites SES New York Attendees to Come Eat and Delete on March 17
NEW YORK ? March 10, 2008 ? On day-one of Search Engine Strategies in New York, the Web Analytics Association (WAA) will host a networking event for WAA members and attendees. At 3:15 p.m. on March 17, WAA members and attendees are invited to an informal half hour networking event. Prizes and cookies will be on hand.
The networking event, ?Come Eat and Delete,? will immediately follow the 2:00 p.m. presentation, ?Web Analytics: Measuring Success.? On the panel, WAA members Avinash Kaushik, author, blogger analytics evangelist for Google and a member of the WAA Board of Directors, Jason Bishop, senior consultant with Omniture, and Akin Arikan, senior manager of Internet marketing for Unica Corp, will discuss classic and cutting edge tactics for measuring the success of search marketing and drive increased revenue.
?Come Eat and Delete? is a free networking event, and is open to all SES attendees. For more information, please visit: www.webanalyticsassociation.org.
About the Web Analytics Association
The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit http://www.webanalyticsassociation.org.
|
