 Increase revenues and decrease costs - your key objectives haven't changed, but the volume of information you have to make smarter decisions has increased significantly. With every click of the mouse, your web site visitors indicate their interests, preferences and frustrations.
Your web site is a rich source of information about your prospects and customers. Your capability to measure, analyze and ultimately capitalize on that information is a key part of your competitive advantage.
The first level of web analytics is web traffic analysis - the monitoring of pages or objects viewed by an end user. This information should be stored in a database so that different types of reports can be run as the questions change.
As web usage becomes more sophisticated and the need for Return Of Investment (ROI) justification turns critical, web traffic analysis is becoming a science. Now there is a need to obtain real figures that are auditable and can be used to form business plans.
This is not just about how many purchases are made on the site or even how many visits are made to a site before a sale.
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 HitList is the award-winning Web analytics solution that enables growing organizations to eliminate Web data silos by capturing comprehensive, accurate online data, easily integrating it with corporate-wide data and transforming it into profitable decisions.
HitList combines intuitive, browser-based reporting and dashboards for business managers with optimal flexibility and efficiency for IT, HitList offers the best of both worlds in one cost-effective package.
HitList will arm us with the insight critical to making informed, intelligent business decisions that quickly meets our advertisers' needs and is key to Cheapflights.com's success.
— David Soskin, CEO, Cheapflights.com
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